Tuesday, 14 March 2017

The Gradual Languish In Musical Talent

By Jennifer McDonald


The music industry is not what it used to be. Headlines often despair over the erosion of revenue now that downloads are replacing CD sales, and online file sharing often eliminates the need to spend any money. Any media business is vulnerable to technology changes and consumers switching to competing forms of entertainment, but I have to wonder if music with mass appeal that could bring in big sales is even being produced. Where actually is musical talent hiding?

Although the old stereotype of music teachers and tutors reflects a stodgy grown-up teaching elementary school-age children how to play the violin or tickle the ivories, in reality there are many opportunities for high school and college students. Younger children often respond better to people closer to their age. The teen is also closer in time to learning music theory and remembering different tricks and tips on how they learned to play their instrument of choice.

I am not saying that musical geniuses no longer exist. I am certain that they are out there, but I don't see them presented or marketed to mass audiences. Without great gift, how can the music industry hope to revitalize sales and nurture new icons?

For students considering teaching as a career, taking a summer job as a camp counselor is a good start. It gives them a chance to learn how to interact with younger children while spending their summertime playing instruments they love and making new friends. This also gives high school students a chance to spend some independent time away from home before taking the big step of going off to college. It is also a way to help earn some college money. There are many openings as camp counselors in fine arts camps, as well as those specifically designed for marching band, orchestra, ensembles, horns, percussion and just plain music camp.

Travelling orchestras organized through band and fine arts camps seek out high school students who can play well and want to spend the summer on tour in Europe. They offer students a chance to travel and see the world while honing their musical skills and learning more about a professional career as a musician. International programs typically seek out students who have good manners, have a solid character, and are responsible and mature.

The modern world of high speed internet, microwave ovens, fast cars, and Television creates expectations of instant results that are neither realistic nor sustainable when it comes to learning a difficult instrument such as the piano. Children and sometimes parents expect overnight results. This perception of learning is based on what C. Wright Mills calls a Sociological Imagination, or what I call a shared illusion about reality, learned mainly from TV and the movies.

When I was growing up in the 1980s, I would listen to the radio or watch MTV. When I heard something I liked, then I would probably buy it at the store. As I recall, MTV pretty much stopped showing music videos in the early 1990s. As for radio, most stations these days play oldies, classic rock, and light mixes. This is a profitable formula, but how is new music going to be marketed to a mass audience unless it is presented to a mass audience? When the Beatles were exploding on to the American scene, they were on the radio.

Teens with promising talent in music and who have demonstrated musical interest and have taken advanced training or have involved themselves in tours, camps and tutoring programs are often the first to receive music scholarships for college.




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