Thursday, 15 September 2016

Add A Touch Of Glamour With Fendi Eau De Parfum

By Nancy Brown


If you want to feel like a million dollars, it helps to wear something luxurious by a designer label. It doesn't have to be an entire designer outfit, though. Even just one small item, such as a Fendi eau de parfum, will add a little glamour to your life.

Adele Casagrand had a shop selling fur and leather goods, which she started in Rome in 1918. When she married Edoardo Fendi in 1925, they changed the name of the store to reflect their last name. Their business grew into what would become one of the world's most famous designer brands, especially after fashion designer Karl Lagerfeld started working for them in 1965.

The company sells ready-to-wear designer clothing, scarves, shoes, jewelry, watches, sunglasses and other accessories. However, it's most famous for its bags. The Baguette is as iconic a fashion item as blue jeans or the little black Chanel dress and many a woman has spent her entire salary on this classic handbag with the interlocked Fs that make up the company's logo.

In the 1980s, many leading designers launched their own fragrances. Fendi followed suit, launching their first perfume in 1985. The scent, which simply bore the company's name, was created to be ultra-feminine with top notes such as bergamot and rosewood slowly fading into a bouquet of floral scents in the middle. At the base was an earthy, slightly Oriental smell consisting of amber, musk, patchouli, cedarwood and other scents. The perfume was so successful that it paved the way for more fragrances to follow.

An eau de parfum is a stronger version of a scent. Also known as an EDP, it is normally made up of around fifteen percent of scented oils in a base of alcohol and water. It tends to be more expensive but because it is so strong, you use much less of it and a bottle of fragrance will last you longer.

A less concentrated version of a fragrance is an eau de toilette. This is also called an EDT. With the scented oils comprising about ten percent of its make-up, it's lighter than an EDP. Its fragrance fades more rapidly, though, so a bottle of EDT won't last you as long as an EDP.

A refreshing EDT is a wonderful choice for warm weather or for wearing every day. When temperatures drop or when you want to dress up and make an impact, however, an EDP is perfect. You need to take care though that you don't apply too much of it. If you spray the scent above and in front of you and then simply step through the fragrant mist, the tiny drops will settle on your hair and body and cover you in their subtle aroma.

In 2006, fashion giant LVMH became the majority shareholder in Fendi. It discontinued all the fragrance lines that the house had released up to then, instead releasing several new ones. However, it's still possible to find a bottle of your favorite scent, including that original classic, by checking online auctions, estate sales or charity and second-hand clothing stores.




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