Americans, as well as millions of people in other countries, love denim. Although this strong cotton twill actually originated in Italy, a survey would probably find that most citizens of the USA believe that storekeepers in California invented it for miners during the Gold Rush. Teenagers adopted 'blue jeans' in the rebellious years of the 50's and 60's, and their appeal spread world wide. Today, denim clothing and accessories are a multi-million dollar industry.
Denim is a durable fabric, originally made of 100% cotton woven on the diagonal. It fades fastest in areas that are stretched or rubbed; the look of wear is part of the appeal. Hard-riding cowboys of the Old West helped romanticize the image, and the well-worn look is now high fashion. In fact, people now buy jeans pre-worn and pre-faded, with carefully-designed holes.
This 'twill' was originally dyed with indigo, giving it the distinctive dark blue color of brand new jeans. It now comes in every color of the rainbow, as well as in blends with synthetics for lighter weight and comfort, or in stretch fabrics when combined with spandex. However, people probably will always think of the strong all-cotton original cloth when they hear the term.
This sturdy fabric developed in Genoa was used for military uniforms and factory wear. Two California suppliers made history when they fashioned overalls and later waist-high pants from the heavy cotton, adding rivets to zipper and pocket seams for longer wear. Known as 'levis' after Levi Strauss, one of the partners, the trousers were also popular with cowboys. The mystique of the Old West helped make levis an American icon.
North Americans may not be able to claim all the credit for blue jeans, but they did make them an icon and continue to buy more denim than anyone else. Once jeans were considered symbols of rebellion. They then were reserved for informal occasions, accepted for work or play. Now, of course, they can be worn with a blazer to a fine restaurant or with tweeds to any country-chic event. Denim jackets are also an enduring favorite.
Pants, skirts, and jackets are made for people of all ages, even infants and toddlers. Other garments and accessories may look like the real thing but be fashioned from synthetic materials for lighter weight or from plastic, (watch bands, for instance). Hats, scarves, belts, shoes, boots, and handkerchiefs look like they're made from well-worn jean scraps. The look is popular for den furniture, picture frames, and lamp shades.
Most people still think of faded blue when they hear the word, even with all the variety on the market. It's used as a color description, needing no elaboration. Even the rage for 'stone-washed' material - artificially faded and softened to get rid of the stiff new look - hasn't totally corrupted the term.
The multi-million dollar denim industry continues, as new generations from Laurel, MD to Los Angeles, CA continue to love their jeans. They carry purses and backpacks, tie bandannas on their pets, and have their favorite brands and designers in what once were work clothes for far from fashionable people. A pair of of designer pants can cost as much as an evening gown. The craze has lasted over 150 years and doesn't seen destined to end anytime soon.
Denim is a durable fabric, originally made of 100% cotton woven on the diagonal. It fades fastest in areas that are stretched or rubbed; the look of wear is part of the appeal. Hard-riding cowboys of the Old West helped romanticize the image, and the well-worn look is now high fashion. In fact, people now buy jeans pre-worn and pre-faded, with carefully-designed holes.
This 'twill' was originally dyed with indigo, giving it the distinctive dark blue color of brand new jeans. It now comes in every color of the rainbow, as well as in blends with synthetics for lighter weight and comfort, or in stretch fabrics when combined with spandex. However, people probably will always think of the strong all-cotton original cloth when they hear the term.
This sturdy fabric developed in Genoa was used for military uniforms and factory wear. Two California suppliers made history when they fashioned overalls and later waist-high pants from the heavy cotton, adding rivets to zipper and pocket seams for longer wear. Known as 'levis' after Levi Strauss, one of the partners, the trousers were also popular with cowboys. The mystique of the Old West helped make levis an American icon.
North Americans may not be able to claim all the credit for blue jeans, but they did make them an icon and continue to buy more denim than anyone else. Once jeans were considered symbols of rebellion. They then were reserved for informal occasions, accepted for work or play. Now, of course, they can be worn with a blazer to a fine restaurant or with tweeds to any country-chic event. Denim jackets are also an enduring favorite.
Pants, skirts, and jackets are made for people of all ages, even infants and toddlers. Other garments and accessories may look like the real thing but be fashioned from synthetic materials for lighter weight or from plastic, (watch bands, for instance). Hats, scarves, belts, shoes, boots, and handkerchiefs look like they're made from well-worn jean scraps. The look is popular for den furniture, picture frames, and lamp shades.
Most people still think of faded blue when they hear the word, even with all the variety on the market. It's used as a color description, needing no elaboration. Even the rage for 'stone-washed' material - artificially faded and softened to get rid of the stiff new look - hasn't totally corrupted the term.
The multi-million dollar denim industry continues, as new generations from Laurel, MD to Los Angeles, CA continue to love their jeans. They carry purses and backpacks, tie bandannas on their pets, and have their favorite brands and designers in what once were work clothes for far from fashionable people. A pair of of designer pants can cost as much as an evening gown. The craze has lasted over 150 years and doesn't seen destined to end anytime soon.
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