Sunday, 12 April 2015

How To Deliver Radio News

By Joanna Walsh


If you want to make a name for yourself in the radio industry, then you will have to start with the right foot as much as possible. Take note that you still have a long way to go. If you will not solidify your training, then you will end up being just any anchor and that is not good for your career.

First, you have to stop being a lazy bum and have a run down on the things that you are supposed to say on the air tomorrow. Oromia news is more than just being accurate with your spiels. You will also have to pay attention to your delivery since that is what will make your ratings go up or down.

Second, your pronunciation will have to be almost perfect. Be reminded that people out there will always dwell on the wrong things that you are doing. If you will satisfy them, then your employers will have no reason to keep you around. So, continue persevering since you will certainly improve in time.

Third, you need to give your listeners the illusion that you are have been a professional for a very long time. This is not about being popular in the market. This is about gaining the trust of more and more people since this is the only way that you can get the ratings that your network is so crazy about.

You have to know the soundbytes that will be appropriate to what you are saying. Take note that the perfect timing can do something magical to your segment as well. So, play with the tracks when you are done with your work for the day. In that way, you will already have a steady flow when your segment comes on air.

If there is a breaking news, then you would have to be versatile enough to report that in the spur of the moment. Just do not worry whether you would be able to do this right or not. You have the talent and that is something that you would have to believe in. Never listen to the people trying to bring you down.

You have to pace things evenly. Take note that this is just like speaking to a room full of people. The only difference is that these individuals will not be able to see you. That indicates that you will have to double your effort in making them understand where you are bringing the story.

Never be afraid to make some comments on your report. Be reminded that as part of the medial circle, you have the freedom of speech. Just use it appropriately so that people will not have a notion that you are a talk show host instead of an anchor.

Overall, never be afraid of making personal comments while on air. You will be surprised on how that can be refreshing for the people who have been with the program for several years now. Give them something new to keep their energetic juices flowing at any time of the day.




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