Naartjie is a word used by South Africans to refer to a small, round, sweet citrus fruit. Naartjie kids clothes had small beginnings in a Cape Town garage. However, this brand soon grew due to its unique flavor and style. Now it not only has stores throughout South Africa but all across the United States and in the Middle East as well. It also has e-commerce sites and is planning to expand these into new areas.
What is it that is so appealing about this brand? There are many factors that attract a devoted following. It is playful, whimsical and vibrant, making it well suited to the imaginative and fun aspects of childhood. The garments are of excellent quality and can withstand hours of play. They are also trendy without sacrificing any practicality and comfort as a result.
Primarily natural fabrics which have been pre-shrunk are used to make these garments. The clothing is dyed only once it has already been made up and this ensures a vibrancy of color. Clothing dyed like this also has a soft, complex visual appeal that cannot be matched by piece died goods. The clothing is rugged enough to endure active days of playing but is also very soft and comfortable.
New collections are created every year, reflecting the most up-to-date trends worldwide but translating them into kid-friendly fashion. This means that there is always something new and fresh. Prints, styles and colors are updated but the fact that current items still coordinate with items purchased previously adds even more value for customers.
Newborns, babies and children up to the age of ten are catered for by the brand. Searching online by category allows customers to view tops, bottoms, dresses, swimwear, sleepwear and accessories like footwear. Items can be mixed, matched and layered successfully due to continuity between lines and attention to detail.
Quality is very important and this is evident at every stage of the process from design, choice of fabric and actual construction to final quality control before garments are considered ready to sell. Special care instructions are attached to each garment and it is important to follow these. As long as proper care is taken, the clothing will last for many years.
Placing an order is very simple on one of the e-commerce sites. One can browse through the garments in various categories before selecting a particular design. Once a garment has been selected, a size can be chosen by looking at the size chart. Size is determined by height and weight of the child. A foot measuring guide is available for download as well. Once the order has been placed, payment is made through a secure site by credit card or internet banking.
When the company opened a store at the Victoria and Albert Waterfront in Cape Town, the brand began to attract attention. Today it has many loyal customers not only throughout South Africa but throughout the world. The fact that new collections are produced regularly and promotions are often held gives customers a reason to keep visiting local stores. Shopping online is another option and offers an easy way to purchase garments.
What is it that is so appealing about this brand? There are many factors that attract a devoted following. It is playful, whimsical and vibrant, making it well suited to the imaginative and fun aspects of childhood. The garments are of excellent quality and can withstand hours of play. They are also trendy without sacrificing any practicality and comfort as a result.
Primarily natural fabrics which have been pre-shrunk are used to make these garments. The clothing is dyed only once it has already been made up and this ensures a vibrancy of color. Clothing dyed like this also has a soft, complex visual appeal that cannot be matched by piece died goods. The clothing is rugged enough to endure active days of playing but is also very soft and comfortable.
New collections are created every year, reflecting the most up-to-date trends worldwide but translating them into kid-friendly fashion. This means that there is always something new and fresh. Prints, styles and colors are updated but the fact that current items still coordinate with items purchased previously adds even more value for customers.
Newborns, babies and children up to the age of ten are catered for by the brand. Searching online by category allows customers to view tops, bottoms, dresses, swimwear, sleepwear and accessories like footwear. Items can be mixed, matched and layered successfully due to continuity between lines and attention to detail.
Quality is very important and this is evident at every stage of the process from design, choice of fabric and actual construction to final quality control before garments are considered ready to sell. Special care instructions are attached to each garment and it is important to follow these. As long as proper care is taken, the clothing will last for many years.
Placing an order is very simple on one of the e-commerce sites. One can browse through the garments in various categories before selecting a particular design. Once a garment has been selected, a size can be chosen by looking at the size chart. Size is determined by height and weight of the child. A foot measuring guide is available for download as well. Once the order has been placed, payment is made through a secure site by credit card or internet banking.
When the company opened a store at the Victoria and Albert Waterfront in Cape Town, the brand began to attract attention. Today it has many loyal customers not only throughout South Africa but throughout the world. The fact that new collections are produced regularly and promotions are often held gives customers a reason to keep visiting local stores. Shopping online is another option and offers an easy way to purchase garments.
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