Wednesday, 16 April 2014

Why It's Important For Local Bands To Play Music Festivals

By Michael Fitzgerald


Music festivals take place in major cities all across the country, everywhere from Chicago, IL to Austin, TX. They also can take place is off-the-map locations, like deserts in the Southwest or forests in the East and Midwest. The amount of music festivals on both a local and national level has grown exponentially over the past five years alone. But no matter the size of the festival, they always seem to be attract massive audiences, which creates an amazing opportunity for lesser known bands and musicians. Many record labels and A&R representatives take special note of these events and the bands that perform well on them, for local bands lucky enough to earn a timeslot on them.

When a local group gets to perform with a bunch of other bands and musicians in front of tons of potential fans - like they would on a music festival - they also have the chance to meet and make friends with other bands, brand new fans, and music industry personnel on a scale far greater than they would ever get to on a regular local show. These Music Festivals are also be a great chance for groups to sell band merchandise - the more merchandise (especially T-shirts) a band can sell at a music festival, the better the odds are that the attendees will take interest in the group. For local bands, a T-shirt is infinitely more effective that a billboard, a radio ad, or even a TV commercial. A fan of a local band wearing a band T-shirt has the potential to be a walking, talking billboard advocating the band. This can really create a buzz for the group, especially some place like a music festival.

As these music festivals gain popularity, and more and more cities host these events, more and more bands and musicians will be discovered as time goes on. There are already a number of success stories that start at music fests on both a national and local level. For example, at Gorilla Music's Cleveland Music Festival in 2011, the A&R representative who discovered Linkin Park - Jeff Blue - discovered guitarist Lance Dowdle. Jeff would later help Lance get signed to Atlantic records.

For local bands, playing on a show where a scout or label representative is attending is an amazing opportunity to get discovered sooner rather than later. Today, Jeff Blue himself is once again in search of undiscovered talent, this time by collaborating with Gorilla Music for The Jeff Blue Contest Tour in cities all across the United States. On this city-by-city tour, bands will compete for a chance to write and record with Jeff himself in his studio in Los Angeles.

Gorilla Music music fests, like The Cleveland Music Festival for example, have always been great opportunities for local or unknown bands to get attention in their city. Unlike most other music festivals across the U.S., Gorilla Music's fests have National headliners but are really designed to showcase local bands and musicians as much as humanly possible. This differs from most house-hold name festivals which book almost entirely regional and national bands, leaving very little chance for local bands to get much notice. The next chance bands working with Gorilla Music will have to play on one of their music festivals will be The Dallas Music Festival, taking place at Deep Ellum venues this summer.




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