Tuesday, 18 February 2014

The Best Real Estate Humor

By Kevin Ierardi


Property market is sometimes slow and boring. The mood for buyers, sellers and agents is lifted by the availability of the best real estate humor alongside the properties on offer in the market. The pun offered on these sites is unexpected and very hilarious. The comic part is in twisting bill boards, criticizing decisions and procedures when selling houses or the information provided about a property.

Combining the wit with property adverts allows buyers to guffaw, chortle, chuckle, laugh or giggle as they search. They will stay longer on the site and therefore have a chance to view most of what is on offer. The jokes are updated on regular basis to provide something fresh to return visitors. Agents also find relief considering that they work in a dull environment.

Most of the comic utterances made seek to reveal the irony that is part of the industry. A common property market joke is one where a seller withdrew a house from the market because the agent had made an advert so good that it made him change his mind. This shows how advertising can work against you.

Neighborhood details are a strong selling point for any property. The children or neighbors are praised as a justification for the price. Things go wrong when a child or a neighbor pulls a scene in the presence of a visiting potential buyer. Real estate jokes have questioned the prices quoted for some houses in comparison to the real situation on the ground. No wonder a person would be tempted to ask why the property is on offer if it is that good.

The use of cartoon characters has increased the fun of real estate humor. The fun is in the form of story lines or single captions. They critique the information given on some houses which means that they can only be available in fantasy land. The differences in the house on the photograph and the one on the ground makes one wonder if the decimal was placed in the wrong place.

Technology is used to add humor where an animal like a lizard is superimposed on a sign written TO LET and turns it in to TOILET. Another funny caption is where a woman complains about lack of apps for cooking, cleaning the house and laundry yet there are apps for practically anything else. This is the funny side of the property market.

There is variety in real estate humor and the trick has been effective in capturing visitors for the agents. Visitors looking for property are attracted to stay longer within the site and therefore can see more of what is on offer. Incorporation of images, graphics and photos provides diversity.




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