Saturday, 1 February 2014

A Quick Look At The Fashion Association

By Grace Rivas


The fashion industry is concerned about the development of new or popular styles in clothing and the accessories. The industry is also concerned with the creation of newer trends in the footwear, makeup and the body piercing industry. The habitual trends are developed by the models that are used to set the trend for the use of these products. The fashion association regulates all the creations of the garment industry. The fancy models have to work within the stipulated regulations.

The fashion industry is always undergoing changes. These changes are as a result of changing demands within various market segments. The lifestyles of the people are also changing. This means that their sense of style is also changing as time changes. The growth in style and sense of sophistication therefore needs to be incorporated in the designs and production of the accessories, garments and the footwear.

The pace of changes has been increasing for the last few decades. This change of pace has been driven by a number of things. The rise of transsexual clothing is one of the reasons of change in pace. Transsexual garments are meant for both men and women. They can be worn by both genders on any occasion. The producers have to take the body structures into consideration to avoid compromising on the quality of production.

Each of the production firms have a unique way of selling their pieces developed. Some of these firms are a franchise of international lines. The clothing lines are franchised so as to gain the customer loyalty. There are certain brands that have grown over years. These have become household names. This is what the producers use. Branding is very important in the industry as each of the clients wants to be associated with a great brand.

There a several specialists who work hand in hand to hasten the process of production. The designers sketch the products on different pieces of paper. These are then modeled into a number of sizes and shapes. The models are then presented to the tailors and garment markers for the actual production. The tailors piece the different pieces of garment to produce the final product.

There are a number of large brands that have taken the control of each of production lines. Most of the dresses and female clothing are produces a range of fashion capitalists. These capitalists are well known in major cities in America and Europe. This is where the designs are showcased before they are rolled out to the rest of the world.

Footwear industry is also controlled by a number of players. Most of the industries produce high-end products too. Customization is common too. This happens where a popular football club is a client. The football clubs are also used as the agents of such footwear companies. In such cases, they are used as a platform of advertising the products.

The fashion association is entrusted with the role of forming a very sound platform of sound operation. This incorporates the issuing of production and marketing standards that are to be used by different entities in the industry. Through such initiatives, the industry is guided well at all stages.




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