Saturday, 23 November 2013

Marketing Of The Many Maui Made Products

By Georgia Diaz


The government of Maui is having a unique way of marketing all the Maui made products. There is established the Maui Chambers of Commerce which is the one primarily responsible for the marketing of the products. This article highlights on the various ways the chamber uses to market their home made goods and produces.

This article considers the various committees and their role. The first committee to consider is the business development committee. This committee play an important role in providing for opportunities for the manufactures and companies to promote their produces. The committee normally organizes for a program known as the monthly business after hours.

This programme is managed by the committee. The committee also organizes various luncheons and breakfast meetings which brings together all the members of the chamber of commerce who are manufactures. This committee also provides for business networking among the various players in the industry. This business networking also helps in the advertisements of the goods.

The other committee is the Made in Maui Trade Council. This is another essential committee which plays an important role in the advertisement of the Maui made products. This committee has developed a logo to be used as identification and a brand for all the products their members manufacture. This then enables people to easily identify them with the market.

The other committee is the business development and education committee. This is the committee responsible of the promotion through training and education. The committee conduct research and organize seminars where the manufactures are trained and given relevant education. The seminars also train them on the relevant laws and the best marketing strategy to employ. Therefore, training and education also act as a promotion to the Maui made products.

Business development and education committee is another crucial committee of the chamber of commerce. This committee is responsible for organizing various conferences where the members undergo through training and education. The committee is also responsible of conducting research and actively engaging the manufactures on how they can improve on their products. This is also acting as a marketing strategy.

There is also Chamber Political committee which is involved in the legislative and economic action. In order to provide favorable environment for the manufactures, it is important that they should be given legislative protection. This committee ensures that the legislations emanating from the various legislative houses at the county level and also at the state level offer adequate protection to them in order to promote them.

Another committee is on the events and membership. This committee ensures that the members benefit from the approaches being taken by the chamber to advertise on their goods. There is also another special committee on marketing and handling public relations. These are some of the approaches to advertising of the Maui made products




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